Digital Air Strike, the main client engagement know-how firm, helps companies leverage elevated site visitors on social media throughout COVID-19. The corporate’s social media advertising and promoting know-how on Fb throughout shelter-in-place mandates are delivering new prospects, elevated web site site visitors, and extra gross sales to companies throughout the nation.
Digital Air Strike was chosen by Fb for a restricted beta take a look at to find out whether or not dynamic advert clicks to Fb Market, as a substitute of to a vendor’s web site, elevated leads. The pilot enterprise, Brown’s Toyota of Glen Burnie in Maryland, noticed 4 occasions extra impressions, 1.5 occasions extra views and a 33% discount in value per view. The outcomes are so compelling Fb turned them right into a case examine for the Click on to Market advertisements.
“We’ve discovered that companies that perceive and leverage the ability of social media are higher capable of attain their shoppers through the pandemic,” mentioned Alexi Venneri, co-founder and CEO of Digital Air Strike. “Even in states with the strictest pandemic-related restrictions, individuals are nonetheless procuring and shopping for on-line. Companies that focus on shoppers on Fb to construct their pipeline, clarify new protocols, and promote adjusted hours of operations, security measures and supply choices, are getting glorious outcomes.”
Digital Air Strike’s crew is seeing nice outcomes throughout the nation, together with with DeLillo Chevrolet in Huntington Seashore, California. This system included posting COVID-19 bulletins on DeLillo Chevrolet’s Fb web page, responding and interesting with feedback on the posts, and alerting the enterprise to new feedback and questions so they may shortly comply with up and promote vehicles. The dealership noticed a greater than 100% improve in web site site visitors, greater than doubled the variety of new prospects who visited the vendor’s Fb web page and web site and bought a number of autos from the brand new Fb site visitors.
“In Google Analytics, we’ve got seen a surge in Fb visits to our web site,” mentioned Invoice Demarest, advertising supervisor/buyer relations for DeLillo Chevrolet. “This all got here from the posts that Digital Air Strike has been doing for us. I extremely advocate Digital Air Strike for social media advertising.”
Together with constant, artistic and interesting social posts, Digital Air Strike offers focused, double opt-in promoting choices that assist sellers attain automotive consumers on Fb. Jacksonville CDJR in Jacksonville, Florida, bought the very best variety of vehicles within the firm’s historical past in March 2020. The vendor marketed utilizing Digital Air Strike’s VDP Energy Social Program which directs automotive consumers to car element pages (VDP) on the dealership’s web site. The advertisements first centered on used vehicles after which on new vehicles because the first marketing campaign was so profitable.
“Digital Air Strike’s VDP Energy Social Program was the rationale my used automotive gross sales went via the roof,” mentioned Ken Kovacs, proprietor and Normal Supervisor of Jacksonville CDJR (Chrysler, Dodge, Jeep, Ram). “That’s why I doubled my social promoting finances and determined to deal with attracting new automotive consumers even throughout these uncommon occasions. Digital Air Strike is tremendous responsive too.”
Digital Air Strike’s Fb advertisements marketing campaign for Toyota Sunnyvale in Sunnyvale, California additionally noticed nice outcomes. In simply two weeks, they bought seven autos, had 600 web site clicks, noticed over 130,000 impressions, and reached nearly 17,000 folks.
Fb co-founder and CEO Mark Zuckerberg mentioned in a March 18th name with journalists that individuals throughout the nation had elevated the time they spent utilizing Fb-owned apps by greater than 70% because the lockdown started. That quantity has solely risen as extra folks have been mandated to remain dwelling throughout the U.S.
Social media advertising is a part of Digital Air Strike’s Digital Retailing Program which helps companies adapt to the brand new requirement of shoppers needing responsive new methods to have the ability to analysis, store and transact from dwelling. Together with social media, Digital Retailing additionally contains the usage of video lead response, AI, automation, textual content messaging, and coaching groups on new security measures. Digital Air Strike is providing their Video Logix resolution without charge for 30 days to all companies that need assistance through the pandemic.