Local Facebook selling groups and Facebook Marketplace are taking over from eBay as the place to earn cash flogging unwanted stuff in your area. The best bit is there are NO fees, so the profit’s all yours.
Why Facebook Marketplace?
Facebook is an important tool for brands who are interested in selling their products to targeted audiences.
Previously only available as a peer-to-peer shopping marketplace, Facebook Marketplace has expanded to include merchant selling.
As the retail world becomes increasingly omnichannel with more and more opportunities to sell in different places, Facebook Marketplace gives brands a chance to capitalize on the interactions already taking place on Facebook.
As of October 2018, more than 800 million people globally use Marketplace each month to browse, buy, or sell items, giving retailers an opportunity to drive discovery and sales of key products in a place where their consumers are already shopping.
Do keep in mind that Facebook Marketplace is currently only available for US merchants.
Here’s what you need to know to take advantage of Facebook Marketplace now.
Facebook Marketplace Categories
People and brands may list items in the following categories:
- Clothing & Accessories.
- Home & Garden.
- Shoppers can view certain categories, view all categories, or search for a particular product.
Things To Consider When Selling on Facebook Marketplace
- Orders must be shipped within 3 days and received within 7 days.
For brands that make handmade goods, it’s important to modify the amount you have available to solve for any issues with supply and demand.
- Not all ecommerce platforms sync with Facebook Marketplace.
Below are examples of ecommerce platforms Facebook Marketplace is partnered with.
- There will be lots of communication/messages from buyers.
“Facebook Marketplace is still a new concept for some consumers. Be patient in educating your consumers by answering questions as professionally and in a timely manner,” said Danette Martin, who owns the custom decal company Sweetums Signatures.
As with any sales channel, on Marketplace you’ll receive questions from people who are interested in purchasing your product, or from people who have already purchased and are organizing how they will receive the item.
You’ll want to quickly master your tone and communication templates for customers for pre- and post-purchase inquiries.
Customer service communications are an often-underused way to make your brand voice shine and truly delight customers.
The Benefits of Selling on Facebook Marketplace
Facebook Marketplace offers an easy way to help increase the discovery of a brand and its products.
- Extended reach.
Retailers on Marketplace will be able to get their brand and products into the marketplace.
- Personalized customer experience.
Facebook Marketplace surfaces products relevant to consumers, helping your business find the right customers.
This helps ensure that your product is being seen by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase.
How to Sell on Marketplace
Selling on Facebook Marketplace is an easy process, but it is different for merchants versus individuals. Here, we’ll take a dive into both.
For BigCommerce merchants:
Integrating the Facebook Marketplace into your BigCommerce store is easy, according to Danette Martin, owner of Sweetums Signatures. “It’s extremely simple — and takes 10 minutes, maybe. You set up your account, sync your store, and have an instant presence with instant sales.”
Before you get started, make sure you prepare your store for the sync by making sure your inventory is up-to-date and accurate.
From your BigCommerce store control panel, navigate to your Channel Manager and select the Facebook icon.
Facebook Marketplace Rules
To learn more about Marketplace, including what kinds of products are allowed and prohibited, view the Facebook Marketplace Commerce Policies.
The Commerce Policies apply to Marketplace, buy and sell groups, page shops, and Instagram Shopping.
- Certain items cannot be sold.
Facebook maintains a list of items that are not allowed to be sold on Marketplace. These items include:
- Adult products or services.
- Digital media and electronic devices.
- Event tickets.
- Gift Cards.
- Healthcare items (thermometers, first-aid kits, etc.).
- Illegal, prescription or recreational drugs.
- Tobacco products or tobacco paraphernalia.
- Unsafe supplements.
- Weapons, ammunition, or explosives.
- You must sell a physical item.
Anything that isn’t a physical product for sale cannot be sold. For example:
“in search of” posts.
lost and found posts.
Services like housekeeping, as well as event tickets, are only available on the marketplace by coordinating with one of Facebook’s partners.
- The description of the item must match the image.
The photos of the item you upload must match the title and description that you give it.
- Before-and-after pictures are prohibited.
Items for sale on Facebook can’t show a before and after picture (example: a photo showing weight loss).
Facebook has gone through great lengths to ensure that Marketplace is a safe place for people to buy and sell online.
If your item is delisted and you do not think you’ve violated the Commerce Policies, you may appeal the decision and Facebook will take another look.
If you come across an item for sale that you feel violates the Commerce Policies or Facebook’s Community Standards, you have the option to report the item and the seller.